Ad Specs & Sizes Guide for 2019
When thinking about creatives, you want to make sure to use the right sizes for the right platforms. This is important to ensure high performance for your ads.
To help you out, here are the current aspect ratios for each advertising platform. These ratios can be applied to videos and static images.
FACEBOOK AD SPECS
Facebook provides various ad formats for advertisers to engage with their audience:
- Single Image/Video
- 360° Photo
- Carousel
- Collections
Recommended Ad Sizes:
Landscape
16:9 Ratio
1920 x 1080 px
1280 x 720 px
Square
1:1 Ratio
1080 x 1080 px
Portrait
9:16 Ratio
1080 x 1920 px
720 x 1280 px
INSTAGRAM AD SPECS
Instagram is a photo-sharing platform at its core, and is therefore a great opportunity for brands to grab users’ attention with eye-catching creatives. And with its newest addition of Instagram Stories Ads, advertisers have more channels to reach their audience.
Recommended Ad Sizes:
Portrait Instagram Feed (Recommended)
4:5 Ratio
1080 x 1350 px
Square Instagram Feed
1:1 Ratio
1080 x 1080 px
Landscape Instagram Feed
16:9 Ratio
1920 x 1080 px
1280 x 720 px
Portrait Instagram Story
9:16 Ratio
1080 x 1920 px
720 x 1280 px
LINKEDIN AD SPECS
LinkedIn is the perfect platform to target professionals who may be interested in your company, whether for business or HR purposes.
Recommended Ad Sizes:
Sponsored Content (feed)
1.91:1 Ratio
1200 x 627 px
Display Ads
300 x 250 px
SNAPCHAT AD SPECS
Similarly to Instagram, Snapchat gives advertisers room to get pretty creative with their ads.
Recommended Ad Size:
9:16 Ratio
1080 x 1920 px
3-10 seconds
TWITTER AD SPECS
The most popular ad format on Twitter is Promoted Tweets.
Recommended Ad Size:
16:9 Ratio
1200 x 675 px
PINTEREST AD SPECS
Pinterest offers more ad formats than you may have thought:
- Promoted Pins
- Promoted Video Pins
- Promoted Carousels
- Promoted App Pins
Promoted Pins are the standard Pinterest ad format, allowing users to find relevant brand content when searching for new products.
Recommended Ad Size:
2:3 Ratio
1000 x 1500 px
YOUTUBE AD SPECS
YouTube is the top video content consumption website. At the same time, it acts as both a search engine and a social network, making it a great way to reach your audience with engaging videos!
YouTube Display Ads
300 x 250 px
300 x 60 px
Max 30 seconds
Overlay ads
468 x 60 px
728 x 90 px
Portrait Video Ads (Bumper Ads & TrueView Ads)
2:3 Ratio
1080 x 1620 px
720 x 1080 px
What’s the difference between Bumper Ads and TrueView Ads? Simple – the length. Bumper ads are max 6 seconds long, while TrueView Ads are 12 seconds to 3 minutes long.
Landscape Video Ads
16:9 Ratio
1920 x 1080 px
1280 x 720 px
Vertical Video Ads (for UAC)
9:16 Ratio
1080 x 1920 px
720 x 1280 px
Square Video Ads (for UAC)
1:1 Ratio
1080 x 1080 px
GOOGLE DISPLAY NETWORK (GDN) AD SPECS
Display ads are featured across 2 million apps and websites in the Google Display Network. They are a great way to raise brand awareness! Google Ads allows you to create responsive display ads and uploaded custom display ads.
Credit: Google Help Center & Yellow Head
It’s important to keep in mind that these specs constantly change as platforms update their ad offerings. Make sure to stay on top of these changes (we will do our best to keep you updated!).
